2013년 10월 28일 월요일

Rodrick Gorden's blog ::Data centre security






Rodrick Gorden's blog ::Data centre security










               Aereo's               new               HDTV               antenna               has               the               potential               of               changing               the               way               we               receive               news               and               entertainment               that               we               normally               would               receive               only               through               pay-tv               or               satellite.
               The               antenna               receives               and               records               programs               with               a               resolution               of               720p               HD,               and               then               Aereo               streams               the               live               broadcasts               that               you               subscribe               to               over               the               Internet.

You               can               view               the               broadcast               on               a               desktop               computer,               a               mobile               device,               or               simply               record               the               program               to               view               later.
               I               remember               back               when               an               antenna               was               necessary               to               view               TV.

At               that               time,               it               was               free.

A               television               network's               income               depended               solely               on               selling               blocks               of               commercial               advertising               time.

No               cable               fees,               only               commercials,               a               good               indoor               VHF/UHF               antenna               aka               "rabbit               ears"               was               all               one               needed.

VHF               picked               up               channels               2-13               and               UHF               picked               up               channels               14-51.

But               that               was               it,               no               500               or               so               channels               from               which               to               choose.
               But               in               2009,               television               networks               stopped               broadcasting               in               analog               and               switched               to               digital               cable               or               satellite.

Digital               broadcasting               promised               clearer               pictures               and               greater               programming               options.

The               switch               also               meant               an               additional               revenue               stream               for               broadcasters.

The               networks               looked               forward               to               revenue               from               advertising               and               also               revenue               for               viewing               content.
               So,               with               this               new               technology,               it's               easy               to               understand               why               it's               scaring               the               pants               off               the               cable               companies.

They               have               enjoyed               double               dipping               from               the               advertisements               already               paid               for               in               the               market               place               while               we               pay               to               view               their               programming               as               well.

Now,               all               of               that               is               in               jeopardy               --               and               they               don't               like               it.
               They               have               charged               Aereo               with               copyright               infringement,               but               so               far,               Aereo               has               won               in               court.

Meantime,               Aereo               is               forging               ahead,               offering               their               service               to               other               cities               outside               of               their               New               York               base               where               they               have               been               operating               for               about               a               year.
               In               May,               Aereo               offered               their               service               to               the               Boston               market.

Boston               Globe's               tech               writer               Hiawatha               Bray               says,               "The               service               works               so               well,               it's               scary."
               Aereo               will               bring               their               service               to               29               counties               in               Utah               in               August.
               Subscribers               rent               a               half               dollar               size               antenna               that               attaches               to               an               Aereo               data               center               computer.

Aereo's               antenna               cost               $8               a               month               for               20               hours               and               $12               per               month               for               60               hours               of               DVR               program               storage.

They               also               offer               a               30-day               free               trial.

The               service               only               works               if               the               antenna               is               located               within               broadcast               range,               therefore               Aereo's               services               are               only               available               from               local               television               stations.
               In               the               end,               it's               about               competing               with               traditional               cable               and               satellite               pay-tv.

Aereo,               newly               launched               Google's               Chromecast,               Apple               TV,               and               Roku,               are               all               significant               threats               to               the               pay-tv               industry.
               It               will               be               interesting               to               see               just               how               these               new               internet-streaming               technologies               will               evolve               and               come               together.

Will               it               change               the               television               industry?

No               matter               what               way               it               all               turns               out,               hopefully               these               new               technologies               will               at               least               bring               improvements               for               viewers.







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