Rodrick Gorden's blog ::...his department had made about Bangalore's electronic goverment initiatives... I read the tagline..., but there's too much valuable data to do that. Most records here ...
Ｅｌｅｃｔｒｏｎｉｃ Ｃｉｇａｒｅｔｔｅｓ Ｐｒｏｍｉｓｅ Ａｃｃｅｐｔａｂｌｅ Ｔｏｂａｃｃｏ Ｕｓａｇｅ Ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ ｅｎｔｅｒｅｄ ｔｈｅ ｌｕｃｒａｔｉｖｅ, ｂｕｔ ｉｌｌ-ｆａｍｅｄ ＵＳ ｔｏｂａｃｃｏ ｍａｒｋｅｔ ａｓ ｔｈｅ ｍｕｃｈ-ａｗａｉｔｅｄ ｓｏｌｕｔｉｏｎ ｔｏ ａ ｓａｆｅｒ ａｌｔｅｒｎａｔｉｖｅ ｔｏ ｓｍｏｋｉｎｇ ａｄｄｉｃｔｉｏｎ. Ｔｈｅｉｒ ｕｎｕｓｕａｌ ａｎｄ ｎｏｎ-ｔｒａｄｉｔｉｏｎａｌ ｃｉｇａｒｅｔｔｅ-ｌｏｏｋ ｎｏｔｗｉｔｈｓｔａｎｄｉｎｇ, ｔｈｅｙ ｈａｖｅ ａｒｒｉｖｅｄ ｓｕｒｒｏｕｎｄｅｄ ｗｉｔｈ ａｎ ｅｘｃｉｔｅｄ ｂｕｚｚ ａｂｏｕｔ ｈｅａｌｔｈ-ｆｒｉｅｎｄｌｉｅｒ ｖａｐｏｕｒｓ, ｔｏｔａｌ ｅｌｉｍｉｎａｔｉｏｎ ｏｆ ｓｅｃｏｎｄ-ｈａｎｄ ｅｆｆｅｃｔｓ ａｎｄ ｔｈｅ ｐｒｏｍｉｓｅ ｏｆ ｍａｋｉｎｇ ｔｏｂａｃｃｏ ｕｓａｇｅ ｎｏｎ-ｉｎｔｒｕｓｉｖｅ ａｎｄ ｓｏｃｉａｌｌｙ ａｃｃｅｐｔａｂｌｅ. Ｔｈｅ ｐｏｔｅｎｔｉａｌ ｂｅｎｅｆｉｔｓ ｏｆ ｔｈｅ ｎｅｗ ｐｒｏｄｕｃｔｓ ｓｅｅｍｅｄ ｔｏ ｂｅ ｏｖｅｒｗｈｅｌｍｉｎｇ. Ｉｎ ｏｎｌｉｎｅ ｍａｒｋｅｔｉｎｇ ｃａｍｐａｉｇｎｓ, ｃｈａｔ ｒｏｏｍｓ ａｎｄ ｓｏｏｎ ｅｎｏｕｇｈ ｉｎ ｅｌｅｇａｎｔｌｙ ｄｅｓｉｇｎｅｄ ｂｏｏｔｈｓ ｉｎ ｍａｌｌｓ ａｒｏｕｎｄ Ａｍｅｒｉｃａ, ｔｈｅ ｗｅｒｅ ｆｅａｔｕｒｅｄ ａｓ ｓａｆｅｒ, ｓｌｅｅｋｅｒ, ｍｏｒｅ ｅｘｃｉｔｉｎｇ ａｎｄ ｈｉｇｈ-ｔｅｃｈ, ｐｏｔｅｎｔｉａｌｌｙ ｃｈｅａｐｅｒ ｔｈａｎ ｔｏｂａｃｃｏ ｃｉｇａｒｅｔｔｅｓ. Ｔｈｅ ｍｕｌｔｉｐｌｅ ｄｉｆｆｅｒｅｎｔ ｍｅｓｓａｇｅｓ ａｌｏｎｇ ｗｉｔｈ ｔｈｅ ｐｒｏｌｉｆｅｒａｔｉｏｎ ｏｆ ｖａｒｉｏｕｓ ｍｏｄｅｌｓ ｗｈｏｓｅ ｄｅｓｉｇｎ ｅｍｐｈａｓｉｚｅｄ ｄｉｆｆｅｒｅｎｔ ａｓｐｅｃｔｓ ｏｆ ｔｈｅ ｐｒｏｄｕｃｔ ｃｒｅａｔｅｄ ｓｏｍｅ ｃｏｎｆｕｓｉｏｎ ａｎｄ ｒａｉｓｅｄ ｕｎｃｏｍｆｏｒｔａｂｌｅ ｑｕｅｓｔｉｏｎｓ ａｂｏｕｔ ｗｈｅｔｈｅｒ ｅ-ｃｉｇａｒｅｔｔｅｓ ａｒｅ ｒｅａｌｌｙ ａ ｇｒｅａｔ ｔｏｂａｃｃｏ ｓｕｂｓｔｉｔｕｔｅ, ａ ｇｅｅｋｙ ｇａｄｇｅｔ ｏｒ ａ ｄａｎｇｅｒｏｕｓ ｆｒａｕｄ. Ｈｏｗ Ｄｏ Ｅｌｅｃｔｒｏｎｉｃ Ｃｉｇａｒｅｔｔｅｓ Ｗｏｒｋ? Ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ ａｒｅ ａｄｍｉｔｔｅｄｌｙ ｓｏｍｅｗｈａｔ ｃｕｍｂｅｒｓｏｍｅ ｔｏ ｕｓｅ. Ｔｈｅｙ ａｒｅ ｃｏｍｐｏｓｅｄ ｏｆ ｍｕｌｔｉｐｌｅ ｐａｒｔｓ, ａｎ ｏｄｄ ｃｏｎｃｅｐｔ ｆｏｒ ｃｉｇａｒｅｔｔｅｓ. Ｔｈｅ ｃｏｍｐｏｎｅｎｔｓ - ｔｗｏ ｏｒ ｔｈｒｅｅ ｄｅｐｅｎｄｉｎｇ ｏｎ ｔｈｅ ｄｅｓｉｇｎ ｏｆ ｔｈｅ ｂｒａｎｄ - ｎｅｅｄ ｍａｉｎｔｅｎａｎｃｅ. Ｔｈｅ ｂａｔｔｅｒｙ, ｗｈｉｃｈ ｍａｋｅｓ ｔｈｅ ｃｉｇａｒｅｔｔｅ 'ｒｕｎ', ｉｓ ｔｈｅ ｂｕｌｋｉｅｓｔ ｃｏｍｐｏｎｅｎｔ ａｎｄ ｎｅｅｄｓ ｆｒｅｑｕｅｎｔ ｃｈａｒｇｉｎｇ. Ｔｈｅ ｃａｒｔｒｉｄｇｅ ｉｎｃｌｕｄｅｓ ｔｈｅ ｌｉｑｕｉｄ ｔｈａｔ ｕｓｅｒｓ ｉｎｈａｌｅ ａｆｔｅｒ ｉｔ ｉｓ ｖａｐｏｒｉｚｅｄ ｂｙ ｔｈｅ ａｔｏｍｉｚｅｒ. Ｔｈｅ ｃａｒｔｒｉｄｇｅ ｎｅｅｄｓ ｔｏ ｂｅ ｐｅｒｉｏｄｉｃａｌｌｙ ｒｅｐｌａｃｅｄ ｏｒ ｒｅｆｉｌｌｅｄ ａｓ ｉｔ ｒｕｎｓ ｏｕｔ ｏｆ ｉｔｓ ｌｉｑｕｉｄ ｃｏｎｔｅｎｔｓ. Ｔｏｇｅｔｈｅｒ, ｔｈｅｓｅ ｏｄｄ ｃｏｍｐｏｎｅｎｔｓ ｐｒｏｄｕｃｅ ｔｈｅ ｓｍｏｋｉｎｇ ｅｘｐｅｒｉｅｎｃｅ ｗｈｉｃｈ ｉｎ ｍａｎｙ ｗａｙｓ ｉｓ ｍｏｒｅ ａｋｉｎ ｔｏ ｔｈｅ ｕｓｅ ｏｆ ｉｎｈａｌｅｒｓ ｔｈａｎ ｔｏ ｔｈｅ ｔｒａｄｉｔｉｏｎａｌ ｔｏｂａｃｃｏ ｓｍｏｋｉｎｇ ｅｘｐｅｒｉｅｎｃｅ. Ｕｓｅｒｓ ｓｔｉｌｌ ｐｕｆｆ ｏｎ ｔｈｅ ｅ-ｃｉｇａｒｅｔｔｅ ｊｕｓｔ ｌｉｋｅ ｏｎ ｔｈｅ ｏｒｉｇｉｎａｌ ｏｎｅ. Ｔｈｅｙ ｃａｎ ｓｔｉｌｌ ｇｅｔ ｔｈｅｉｒ ｎｉｃｏｔｉｎｅ ｆｉｘ. Ｈｏｗｅｖｅｒ, ｗｉｔｈｏｕｔ ｓｍｏｋｅ, ｓｔｉｎｋ, ｔａｒ ａｎｄ ｏｂｎｏｘｉｏｕｓｌｙ ｔｏｘｉｃ ｇａｓｅｓ, ｔｈｅｙ ｉｎｈａｌｅ ｇｅｎｔｌｅｒ, ｃｌｅａｎｅｒ, ｐｏｔｅｎｔｉａｌｌｙ ｆｌａｖｏｕｒｅｄ ｖａｐｏｕｒ. Ｔｈｅｙ ｄｏ ｎｏｔ ｒｅａｌｌｙ ｓｍｏｋｅ ａｎｙ ｍｏｒｅ, ｂｕｔ 'ｖａｐｅ'. Ｓｕｒｐｒｉｓｉｎｇｌｙ, ｔｈｅ 'ｖａｐｉｎｇ' ｅｘｐｅｒｉｅｎｃｅ ｉｓ ｓａｔｉｓｆｙｉｎｇ ｔｏ ｍａｎｙ ｔｒａｄｉｔｉｏｎａｌ ｃｉｇａｒｅｔｔｅ ｓｍｏｋｅｒｓ. Ｄｏ ｔｈｅｙ ｄａｒｅ ｈｏｐｅ ｔｈａｔ ｉｔ ｉｓ ｈｅａｌｔｈｉｅｒ, ｔｏｏ? Ｔｈｅ 'Ｈｅａｌｔｈ' Ｐｒｏｍｉｓｅ Ｉｆ ｖａｐｉｎｇ ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ ｗｅｒｅ ｉｎｄｅｅｄ ｈｅａｌｔｈｉｅｒ ｏｒ ｌｅｓｓ ｈａｒｍｆｕｌ, ｔｈａｔ ｗｏｕｌｄ ｃｅｒｔａｉｎｌｙ ｍａｋｅ ａ ｃｏｍｐｅｌｌｉｎｇ ｃａｓｅ ｆｏｒ ｔｈｅｉｒ ａｄｏｐｔｉｏｎ ｄｅｓｐｉｔｅ ｔｈｅｉｒ ｎｏｎ-ｃｏｎｖｅｎｔｉｏｎａｌ ｃｏｎｓｔｒｕｃｔｉｏｎ. Ａｆｔｅｒ ａｌｌ, ｍｉｌｌｉｏｎｓ ｏｆ ｓｍｏｋｅｒｓ ｌｉｇｈｔ ｕｐ ｔｈｅｉｒ ｏｒｄｉｎａｒｙ ｔｏｂａｃｃｏ ｃｉｇａｒｅｔｔｅｓ ｅｖｅｒｙ ｄａｙ, ｆｕｌｌｙ ａｗａｒｅ ｔｈａｔ ｅａｃｈ ｐｕｆｆ ｍａｙ ｐｕｔ ｔｈｅｍ ａ ｆｅｗ ｄａｙｓ ｃｌｏｓｅｒ ｔｏ ｔｈｅｉｒ ｐａｉｎｆｕｌ ｄｅａｔｈ ｆｒｏｍ ｌｕｎｇ ｃａｎｃｅｒ ｏｒ ａｎｏｔｈｅｒ ｒｅｌａｔｅｄ ａｉｌｍｅｎｔ Ｉｎ ａｄｄｉｔｉｏｎ ｔｏ ｈａｖｉｎｇ ｂｅｅｎ ｓｈｏｃｋｅｄ ｂｙ ｈｕｎｄｒｅｄｓ ｏｆ ｇｒａｐｈｉｃ ｉｍａｇｅｓ ｏｆ ｔｈｅ ｄｅｖａｓｔａｔｉｎｇ ｉｍｐａｃｔ ｏｆ ｔｏｂａｃｃｏ ｓｍｏｋｉｎｇ, ｔｈｅ ｍａｊｏｒｉｔｙ ｏｆ ｓｍｏｋｅｒｓ ｆｅｅｌ ｐｒｏｆｏｕｎｄｌｙ ｇｕｉｌｔｙ ａｎｄ ｅｍｂａｒｒａｓｓｅｄ ａｂｏｕｔ ａｎ ａｄｄｉｃｔｉｏｎ ｔｈａｔ ｈａｓ ｂｅｅｎ ｓｈｏｗｎ ｔｏ ｈａｒｍ ｏｔｈｅｒｓ. Ｓｍｏｋｉｎｇ ｈａｓ ｉｎｃｒｅａｓｉｎｇｌｙ ｂｅｃｏｍｅ ａ ｓｏｃｉａｌｌｙ ｕｎａｃｃｅｐｔａｂｌｅ ｈａｂｉｔ. Ｈｏｗｅｖｅｒ, ｔｈｅ ａｄｄｉｃｔｉｏｎ ｉｓ ｔｏｏ ｐｏｗｅｒｆｕｌ ｆｏｒ ｍａｎｙ. Ｔｈｅ ｐｒｏｍｉｓｅ ｏｆ ａｎ ａｌｔｅｒｎａｔｉｖｅ ｓａｔｉｓｆｙｉｎｇ ｔｈｅ ｃｒａｖｉｎｇｓ ｏｆ ｔｈｅ ａｄｄｉｔｉｏｎ ｗｉｔｈｏｕｔ ｄａｍａｇｉｎｇ ｔｈｅｉｒ ａｎｄ ｔｈｅｉｒ ｅｎｖｉｒｏｎｍｅｎｔ'ｓ ｗｅｌｌ-ｂｅｉｎｇ ｉｓ ｖｅｒｙ ａｐｐｅａｌｉｎｇ. Ｎｏ Ｄａｔａ ｔｏ Ｓｕｐｐｏｒｔ Ｈｅａｌｔｈ Ｃｌａｉｍ Ａｃｔｕａｌｌｙ, ｅ-ｃｉｇａｒｅｔｔｅｓ ｍａｙ ｂｅ ｈｅａｌｔｈｉｅｒ, ｏｒ ａｔ ｌｅａｓｔ ｌｅｓｓ ｈａｒｍｆｕｌ ｔｈａｎ ｔｏｂａｃｃｏ ｃｉｇａｒｅｔｔｅｓ. Ｈｏｗｅｖｅｒ, ｎｏｂｏｄｙ ｃａｎ ｔｅｌｌ ｊｕｓｔ ｙｅｔ ｗｉｔｈ ａｕｔｈｏｒｉｔｙ ａｎｄ ｅｖｉｄｅｎｃｅ. Ｔｈｅ ｌａｃｋ ｏｆ ｓｍｏｋｅ, ｔｈｅ ｌａｃｋ ｏｆ ｇａｓｅｓ, ａｎｄ ｔｈｅ ｅｌｉｍｉｎａｔｉｏｎ ｏｆ ｔｈｅ ｕｐ ｔｏ 4,000 ｓｕｐｐｌｅｍｅｎｔａｌ ｃｈｅｍｉｃａｌｓ ｒｏｌｌｅｄ ｉｎｔｏ ｔｏｂａｃｃｏ ｃｉｇａｒｅｔｔｅｓ ｓｅｅｍ ｈｅｌｐｆｕｌ. Ｎｅｖｅｒｔｈｅｌｅｓｓ, ｔｈｅｒｅ ａｒｅ ｎｏ ｔｅｓｔ ｒｅｓｕｌｔｓ. Ｎｏ ｓｉｇｎｉｆｉｃａｎｔ ｃｏｎｔｒｏｌｌｅｄ ｅｘｐｅｒｉｍｅｎｔｓ ｈａｖｅ ｂｅｅｎ ｒｕｎ ａｎｄ ｔｈｅｒｅ ｉｓ ｎｏ ｓｃｉｅｎｔｉｆｉｃａｌｌｙ ｃｒｅｄｉｂｌｅ ｄａｔａ ａｖａｉｌａｂｌｅ ｔｏ ｐｒｏｖｅ ｔｈｅ ｈｙｐｏｔｈｅｓｉｓ. Ｉｎ ｔｈｅ ＵＳ, ｔｈｅ ＦＤＡ ｓｏｕｇｈｔ ｔｏ ｅｓｔａｂｌｉｓｈ ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ, ｏｎｃｅ ｍａｒｋｅｔｅｄ ａｓ ｎｉｃｏｔｉｎｅ ｒｅｐｌａｃｅｍｅｎｔ ｐｒｏｄｕｃｔｓ, ａｓ ｄｒｕｇｓ ｉｎ ａ ｑｕｅｓｔ ｔｏ ｔｅｓｔ ｔｈｅｉｒ ｏｖｅｒａｌｌ ｉｍｐａｃｔ. Ａ ｃｏｕｒｔ ｄｅｃｉｓｉｏｎ ｄｅｎｙｉｎｇ ｔｈｅｍ ｏｖｅｒｓｉｇｈｔ ｏｖｅｒ ｅ-ｃｉｇａｒｅｔｔｅｓ ｄｅｐｒｉｖｅｄ ｔｈｅｍ ｏｆ ｔｈｉｓ ｏｐｐｏｒｔｕｎｉｔｙ. Ｗｉｔｈ ｔｈｅ ｄｅｃｉｓｉｏｎ ａｎｄ ｓｕｒｒｏｕｎｄｉｎｇ ｄｅｂａｔｅ, ｉｔ ｂｅｃａｍｅ ｃｌｅａｒ, ｔｈｏｕｇｈ, ｔｈａｔ ｅ-ｃｉｇａｒｅｔｔｅｓ ａｒｅ ｎｏｔ ｓｕｉｔａｂｌｅ ｆｏｒ ｎｉｃｏｔｉｎｅ ｒｅｐｌａｃｅｍｅｎｔ ｔｈｅｒａｐｉｅｓ. Ｅｘｐｅｒｔｓ Ｑｕｅｓｔｉｏｎ Ｅ-Ｃｉｇａｒｅｔｔｅ Ｉｎｇｒｅｄｉｅｎｔｓ Ｉｎ ｔｈｅ ａｂｓｅｎｃｅ ｏｆ ｄｏｃｕｍｅｎｔｅｄ ｔｅｓｔ ｒｅｓｕｌｔｓ ｔｏ ｐｒｏｖｅ ｅ-ｃｉｇａｒｅｔｔｅｓ' ｓａｆｅｔｙ , ｓｏｍｅ ｅｘｐｅｒｔｓ ａｌｓｏ ｐｏｉｎｔ ｔｏ ｔｈｅ ｐｒｏｐｙｌｅｎｅ ｇｌｙｃｏｌ, ｏｎｅ ｏｆ ｔｈｅ ｍａｉｎ ｃｏｍｐｏｎｅｎｔｓ ｏｆ ｔｈｅ ｅ-ｌｉｑｕｉｄ ｔｈａｔ ｍａｙ ｂｅ ｐｏｔｅｎｔｉａｌｌｙ ｈａｒｍｆｕｌ. Ｏｔｈｅｒｓ ａｒｅ ｃｏｎｃｅｒｎｅｄ ａｂｏｕｔ ｔｈｅ ｕｎｃｅｒｔａｉｎｔｙ ａｒｏｕｎｄ ｔｈｅ ａｃｔｕａｌ ｉｎｇｒｅｄｉｅｎｔｓ ｏｆ ｔｈｅ ｌｉｑｕｉｄ ａｎｄ ｒａｉｓｅ ａｌａｒｍｓ ｏｖｅｒ ｔｈｅ ｆａｃｔ ｔｈａｔ ｔｈｅ ｕｎｒｅｇｕｌａｔｅｄ ｅ-ｃｉｇａｒｅｔｔｅｓ ａｒｅ ｓｔｉｌｌ ｍａｉｎｌｙ ｍａｎｕｆａｃｔｕｒｅｄ ｉｎ Ｃｈｉｎａ ｗｈｅｒｅ ｔｈｅｙ ｗｅｒｅ ｉｎｖｅｎｔｅｄ ｉｎ 2003. Ｎｏ ｐｒｏｔｏｃｏｌｓ ａｎｄ ｓｔａｎｄａｒｄｓ ｅｘｉｓｔ ａｓ ｏｆ ｙｅｔ ｔｏ ｅｎｓｕｒｅ ｔｈｅ ｓａｆｅｔｙ ｏｆ ｔｈｅ ｐｒｏｄｕｃｔ. Ｎｏ ｒｅｑｕｉｒｅｍｅｎｔｓ ｈａｖｅ ｂｅｅｎ ｓｐｅｃｉｆｉｅｄ ｔｏ ｅｎｆｏｒｃｅ ｍｉｎｉｍｕｍ ｑｕａｌｉｔｙ ｓｔａｎｄａｒｄｓ. Ｆｉｎａｌｌｙ, ｔｈｅ ｃｏｎｔｉｎｕｅｄ ｐｒｅｓｅｎｃｅ ｏｆ ｎｉｃｏｔｉｎｅ '" ｗｈｉｃｈ ｉｓ ａｎ ｏｐｔｉｏｎａｌ ｉｎｇｒｅｄｉｅｎｔ, ｂｕｔ ｉｓ ｐｒｅｆｅｒｒｅｄ ｂｙ ｍｏｓｔ ｕｓｅｒｓ '" ａｌｓｏ ｑｕｅｓｔｉｏｎｓ ｔｈｅ ｅｘｔｅｎｔ ｏｆ ｈａｒｍ ｒｅｄｕｃｔｉｏｎ. Ｎｉｃｏｔｉｎｅ ｉｓ ａ ｐｒｏｖｅｎ ｃａｒｃｉｎｏｇｅｎｉｃ. Ｉｔｓ ｃｏｎｓｕｍｐｔｉｏｎ ｉｎ ａｎｙ ｑｕａｎｔｉｔｙ ｉｓ ａ ｓｉｇｎｉｆｉｃａｎｔ ｈｅａｌｔｈ ｈａｚａｒｄ. Ｍｏｒｅｏｖｅｒ, ｉｔ ｉｓ ｈｉｇｈｌｙ ａｄｄｉｃｔｉｎｇ, ｗｉｔｈ ｓｏｍｅ ｓｔｕｄｉｅｓ ｃｏｍｐａｒｉｎｇ ｉｔ ｔｏ ｈｅｒｏｉｎ ｉｎ ｔｈｉｓ ｒｅｇａｒｄ. Ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ ｃｏｎｔａｉｎ ｎｉｃｏｔｉｎｅ ｉｎ ｕｎｖｅｒｉｆｉｅｄ ａｎｄ ｕｎｔｅｓｔｅｄ ａｍｏｕｎｔｓ. Ｔｈｅｒｅ ｗｅｒｅ ａｌａｒｍｉｎｇ, ｕｎｃｏｎｆｉｒｍｅｄ ｓｔｏｒｉｅｓ ａｂｏｕｔ ｓｕｐｐｏｓｅｄｌｙ ｎｉｃｏｔｉｎｅ-ｆｒｅｅ ｅ-ｃｉｇａｒｅｔｔｅｓ ｔｈａｔ ａｃｔｕａｌｌｙ ｃｏｎｔａｉｎｅｄ ｔｈｅ ｓｕｂｓｔａｎｃｅ Ａ Ｔｈｒｅａｔ ｏｒ ａ Ｓａｖｉｏｕｒ Ｍａｎｙ ｈｅａｌｔｈ ｏｒｇａｎｉｚａｔｉｏｎｓ ｓｕｃｈ ａｓ ｔｈｅ Ａｍｅｒｉｃａｎ Ｈｅａｒｔ Ａｓｓｏｃｉａｔｉｏｎ ｐｅｒｃｅｉｖｅ ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ ａｓ ａ ｍａｊｏｒ ｔｈｒｅａｔ. Ｔｈｅ ｐｒｏｄｕｃｔ ｔｈｒｅａｔｅｎｓ ｔｏ ｕｎｄｅｒｍｉｎｅ ｔｈｅ ｒｅｓｕｌｔｓ ｏｆ ｄｅｃａｄｅｓ ｏｆ ａｎｔｉ-ｎｉｃｏｔｉｎｅ ｃａｍｐａｉｇｎｓ ｂｙ ｄｅｌｕｄｉｎｇ ｓｍｏｋｅｒｓ ｗｉｔｈ ｔｈｅ ｐｒｏｍｉｓｅ ｏｆ ｎｏ-ｈａｒｍ ｎｉｃｏｔｉｎｅ ｃｏｎｓｕｍｐｔｉｏｎ. Ｏｔｈｅｒ ａｄｖｏｃａｃｙ ｇｒｏｕｐｓ ｆｅｅｌ ｕｎｃｏｍｆｏｒｔａｂｌｅ ｗｉｔｈ ｔｈｅ ｎｅｗ ｃｉｇａｒｅｔｔｅｓ' ｃｏｎｓｐｉｃｕｏｕｓ ｆｌａｖｏｕｒｓ '" ｃｈｅｒｒｙ, ｃｈｏｃｏｌａｔｅ '" ａｎｄ ｔｈｅｉｒ ｈｅａｖｉｌｙ ｐｒｏｍｏｔｅｄ 'ｃｏｏｌｎｅｓｓ' ｆａｃｔｏｒ. Ｔｈｅｉｒ ｍａｉｎ ｃｏｎｃｅｒｎ ｉｓ ｔｈｅ ｐｏｔｅｎｔｉａｌ ｉｍｐａｃｔ ｏｎ ｃｈｉｌｄｒｅｎ. Ｓｏｍｅ ｐｒｏｆｅｓｓｉｏｎａｌ ｇｒｏｕｐｓ, ｉｎｃｌｕｄｉｎｇ ｔｈｅ Ａｍｅｒｉｃａｎ Ａｓｓｏｃｉａｔｉｏｎ ｏｆ Ｐｕｂｌｉｃ Ｈｅａｌｔｈ Ｐｈｙｓｉｃｉａｎ ｓｕｐｐｏｒｔ ｅ-ｃｉｇａｒｅｔｔｅｓ, ａｓ ｔｈｅｙ ｂｅｌｉｅｖｅ ｔｈａｔ ｔｈｅｉｒ ｐｒｏｌｉｆｅｒａｔｉｏｎ ｗｉｌｌ ｓｉｇｎｉｆｉｃａｎｔｌｙ ｒｅｄｕｃｅ ｔｈｅ ｄａｍａｇｅｓ ｃａｕｓｅｄ ｂｙ ｓｅｃｏｎｄ-ｈａｎｄ ｓｍｏｋｉｎｇ. Ｍａｎｙ ｓｈａｒｅ ｔｈｉｓ ｈｏｐｅ. Ｆａｍｉｌｉｅｓ ｏｆ ｓｍｏｋｅｒｓ ａｒｅ ａｌｓｏ ｗｉｌｌｉｎｇ ｔｏ ｇｉｖｅ ｔｈｅ ｎｅｗ ｃｉｇａｒｅｔｔｅｓ ｔｈｅ ｂｅｎｅｆｉｔ ｏｆ ｄｏｕｂｔ. Ａｓ ａ ｍｉｎｉｍｕｍ, ｔｈｅｙ ａｒｅ ｗｉｌｌｉｎｇ ｔｏ ａｃｃｅｐｔ ｅ-ｃｉｇａｒｅｔｔｅｓ ａｓ ｔｈｅ ｌｅｓｓｅｒ ｏｆ ｔｗｏ ｅｖｉｌｓ. Ｓｅｃｒｅｔｌｙ ｔｈｅｙ ｈｏｐｅ ｔｈａｔ ｓｏｏｎ ｔｈｅｓｅ ｎｅｗ ｈｉｇｈ-ｔｅｃｈ ｓｔｉｃｋｓ ｗｉｌｌ ｂｅ ｇｉｖｅｎ ａ ｂｉｌｌ ｏｆ ａｃｃｅｐｔａｎｃｅ, ａｔ ｌｅａｓｔ. Ｔｈｅ Ｒａｃｅ ｔｏ Ｂｕｉｌｄ ｔｈｅ Ｍａｒｋｅｔ ａｎｄ Ｉｍｐｒｏｖｅｄ Ｐｒｏｄｕｃｔｓ Ｗｈｉｌｅ ｔｈｅ ｈｅａｌｔｈ ｄｅｂａｔｅ ｒａｇｅｓ ｏｎ ａｎｄ ｉｓ ｅｘｐｅｃｔｅｄ ｔｏ ｃｏｎｔｉｎｕｅ ｆｏｒ ｙｅａｒｓ ｔｏ ｃｏｍｅ, ｍｏｒｅ ａｎｄ ｍｏｒｅ ｓｍｏｋｅｒｓ ｅｍｂｒａｃｅ ｅｌｅｃｔｒｏｎｉｃ ｃｉｇａｒｅｔｔｅｓ ｗｏｒｌｄｗｉｄｅ. Ａｓ ｃｏｎｓｕｍｅｒｓ ｓｔａｒｔ ｅｘｐｅｒｉｍｅｎｔｉｎｇ ｗｉｔｈ ｔｈｅ ｐｒｏｄｕｃｔ, ｍａｎｕｆａｃｔｕｒｅｒｓ ａｎｄ ｍａｒｋｅｔｓ ａｒｅ ｒａｃｉｎｇ ｔｏ ｅｘｐａｎｄ ｔｈｅ ｍａｒｋｅｔ. Ｔｈｅｙ ｈａｖｅ ｔｒｅｍｅｎｄｏｕｓ ｏｐｐｏｒｔｕｎｉｔｉｅｓ ａｈｅａｄ ｏｆ ｔｈｅｍ, ｂｕｔ ｍａｎｙ ｃｈａｌｌｅｎｇｅｓ ｒｅｍａｉｎ, ｉｒｒｅｓｐｅｃｔｉｖｅ ｏｆ ｔｈｅ ｈｅａｌｔｈ ｄｅｂａｔｅ. Ｔｈｅ ｐｒｏｄｕｃｔ ｈａｓ ｃｏｍｅ ａ ｌｏｎｇ ｗａｙ ｓｉｎｃｅ ｉｔｓ ｉｎｉｔｉａｌ ｄｅｓｉｇｎ ｉｎ 2003 ｂｙ ａ Ｃｈｉｎｅｓｅ ｐｈａｒｍａｃｉｓｔ. Ｉｔ ｈａｓ ｇｏｔｔｅｎ ｓｍａｌｌｅｒ, ｍｏｒｅ 'ｒｅａｌ' ｃｉｇａｒｅｔｔｅ-ｌｉｋｅ. Ｉｔ ｎｏｗ ｃｏｍｅｓ ｗｉｔｈ ｓｔｒｏｎｇｅｒ, ｌｏｎｇｅｒ-ｌａｓｔｉｎｇ ｂａｔｔｅｒｉｅｓ. Ｔｈｅ ａｔｏｍｉｚｅｒ'ｓ ｐｅｒｆｏｒｍａｎｃｅ ｈａｓ ｂｅｅｎ ｉｍｐｒｏｖｅｄ ｐｒｏｖｉｄｉｎｇ ｆｏｒ ａ ｍｏｒｅ ｓａｔｉｓｆｙｉｎｇ ｐｕｆｆｉｎｇ ｅｘｐｅｒｉｅｎｃｅ. Ｓｔｉｌｌ, ｔｈｅｒｅ ａｒｅ ｎｕｍｅｒｏｕｓ ｌｅｇｉｔｉｍａｔｅ ｃｏｍｐｌａｉｎｔｓ ａｂｏｕｔ ｒｅｌｉａｂｉｌｉｔｙ, ｕｓａｂｉｌｉｔｙ ａｎｄ ｑｕａｌｉｔｙ. Ｂａｔｔｅｒｉｅｓ ｔｅｎｄ ｔｏ ｆａｉｌ ｂｅｆｏｒｅ ｔｈｅｉｒ ｄｕｅ ｄａｔｅ. Ｓｏｍｅ ｍｏｄｅｌｓ ｈａｖｅ ｌｅａｋｉｎｇ ｃａｒｔｒｉｄｇｅｓ. Ｉｎ ｍａｎｙ ｍｏｄｅｌｓ ｔｈｅ ｖａｐｏｕｒ ｒｅｍａｉｎｓ ｗｅａｋ ｌｅａｄｉｎｇ ｔｏ ｔｈｅ ｉｎｅｆｆｉｃｉｅｎｔ ｕｓｅ ｏｆ ｅｘｐｅｎｓｉｖｅ ｂａｔｔｅｒｙ ｌｉｆｅ. Ｑｕｅｓｔ ｆｏｒ Ｌｏｎｇｅｒ Ｂａｔｔｅｒｙ Ｌｉｆｅ, Ｌｏｎｇｅｒ Ｃａｒｔｒｉｄｇｅ Ｌｉｆｅ, Ｂｅｔｔｅｒ Ｖａｐｏｕｒ Ｓｏｍｅ ｍａｎｕｆａｃｔｕｒｅｒｓ ｆｏｃｕｓ ｓｅｅ ｔｈｅ ｋｅｙ ｔｏ ｉｍｐｒｏｖｅｄ ｑｕａｌｉｔｙ ｉｎ ｂｅｔｔｅｒ ｂａｔｔｅｒｉｅｓ ａｓ ｔｈｅ ｎｅｅｄ ｆｏｒ ｆｒｅｑｕｅｎｔ ｒｅｃｈａｒｇｅｓ ａｎｄ ｂａｔｔｅｒｙ ｆａｉｌｕｒｅｓ ａｒｅ ｃｏｎｓｉｄｅｒｅｄ ｍａｊｏｒ ｐｒｏｄｕｃｔ ｆｌａｗｓ ｂｙ ｍａｎｙ ｕｓｅｒｓ. Ｏｎｅ ｏｆ ｔｈｅ ｌｅａｄｉｎｇ ｂｒａｎｄｓ, Ｇｒｅｅｎ Ｓｍｏｋｅ ｉｓ ｏｎ ｔｈｅ ｃｕｔｔｉｎｇ ｅｄｇｅ ｏｆ ｃｏｎｔｉｎｕｏｕｓｌｙ ｉｍｐｒｏｖｉｎｇ ｔｈｅｉｒ ｂａｔｔｅｒｙ ｄｅｓｉｇｎ ｔｏ ｋｅｅｐ ｂａｔｔｅｒｉｅｓ ｒｕｎｎｉｎｇ ｆｏｒ ｕｐ ｔｏ 35 ｈｏｕｒｓ ｏｎ ａ ｓｉｎｇｌｅ ｒｅ-ｃｈａｒｇｅ. Ｇｒｅｅｎ Ｓｍｏｋｅ ａｎｄ ＳｍｏｋｅＴｉｐ ａｒｅ ａｌｓｏ ｗｏｒｋｉｎｇ ｏｎ ｓｕｐｅｒｉｏｒ ａｔｏｍｉｚｅｒ ｄｅｓｉｇｎｓ ａｓ ｔｈｅ ｕｌｔｉｍａｔｅ ｕｓｅｒ ｅｘｐｅｒｉｅｎｃｅ ｉｓ ｅｖｅｎｔｕａｌｌｙ ｄｅｆｉｎｅｄ ｂｙ ｔｈｅ ａｔｏｍｉｚｅｒ'ｓ ａｂｉｌｉｔｙ ｔｏ ｃｒｅａｔｅ ｒｉｃｈ ａｎｄ ｓｔｒｏｎｇ ｖａｐｏｕｒｓ. Ｖａｐｉｎｇ ｃａｐａｂｉｌｉｔｙ ｈａｓ ｂｅｅｎ ｔｈｅ ｏｎｅ ａｒｅａ ｏｆ ｔｈｅ ｐｒｏｄｕｃｔ ｉｎ ｇｅｎｅｒａｌ ｔｈａｔ ｈａｓ ｅｖｏｌｖｅｄ ｔｈｅ ｍｏｓｔ ｔｏ ｔｈｅ ｂｉｇｇｅｒ ｓａｔｉｓｆａｃｔｉｏｎ ｏｆ ｃｏｎｓｕｍｅｒｓ. Ｗｉｔｈ ｍｏｒｅ ｅｆｆｉｃｉｅｎｔ ｖａｐｉｎｇ ｃｏｍｅｓ ｔｈｅ ｎｅｅｄ ｔｏ ｍｏｒｅ ｐｏｗｅｒｆｕｌ ｅ-ｌｉｑｕｉｄ ｃａｒｔｒｉｄｇｅｓ. Ｔｈｅ Ｓａｆｅ Ｃｉｇ ｂｒａｎｄ ｆｏｃｕｓｅｓ ｏｎ ｌｏｎｇｅｒ ｌａｓｔｉｎｇ, ｓａｆｅ ｃａｒｔｒｉｄｇｅｓ ｔｏ ｅｌｉｍｉｎａｔｅ ｔｈｅ ｎｅｅｄ ｆｏｒ ｆｒｅｑｕｅｎｔ '" ａｎｄ ｐｒｉｃｅｙ '" ｒｅｆｉｌｌｓ. Ｃａｒｔｒｉｄｇｅ ｓａｆｅｔｙ ｒｅｑｕｉｒｅｓ ｌｅａｋａｇｅ ｐｒｏｔｅｃｔｉｏｎ, ａｓ ｗｅｌｌ, ｗｈｉｃｈ ｗａｓ ａ ｃｈａｌｌｅｎｇｅ ｆｏｒ ｍａｎｙ ｏｆ ｔｈｅ ｅａｒｌｙ ｅ-ｃｉｇａｒｅｔｔｅ ｍｏｄｅｌｓ. Ｔｈｅ Ａｐｐｅａｌ ｏｆ Ｈｉｐ Ｄｅｓｉｇｎｓ ａｎｄ ｔｈｅ Ａｌｌｕｒｅ ｏｆ Ｆｌａｖｏｕｒｓ Ｏｔｈｅｒ ｂｒａｎｄｓ ｃｈｏｏｓｅ ｔｏ ｃｏｍｐｅｔｅ ｏｎ ｕｎｉｑｕｅ ａｎｄ ｅｘｃｉｔｉｎｇ ｄｅｓｉｇｎｓ ｓｕｃｈ ａｓ ＣｉｇａｒｔｉＴＭ'ｓ ｆｕｎｋｙ, ｆｕｌｌｙ ｐｅｒｓｏｎａｌｉｚｅｄ ｃａｐｓｕｌｅｓ ｏｒ ＳｏｍｅＳｔｉｋ'ｓ ｅｘｃｌｕｓｉｖｅ, ｌｕｘｕｒｙ ｄｅｓｉｇｎｅｒ ｍｏｄｅｌｓ. Ｃｉｒｒｕｓ3 ｌｉｇｈｔｗｅｉｇｈｔ ｒｅａｌｉｓｔｉｃ ｃｉｇａｒｅｔｔｅｓ ａｐｐｅａｌｓ ｔｏ ｔｈｅ ｔｒａｄｉｔｉｏｎａｌｉｓｔｓ. ＶａｐｏｒＮｉｎｎｅ'ｓ Ｎｅｂｕｌａ ｃｈａｌｌｅｎｇｅｓ ｔｈｅ ｉｎｄｕｓｔｒｙ ｂｙ ｎｏｔ ｐｒｅｔｅｎｄｉｎｇ ｔｏ ｂｅ ａ ｃｉｇａｒｅｔｔｅ ａｔ ａｌｌ ａｎｄ ｐｌａｙｉｎｇ ｏｎ ｕｓｅｒｓ' ｅｎｔｈｕｓｉａｓｍ ｆｏｒ ｓｌｅｅｋｌｙ ｄｅｓｉｇｎｅｄ ｅｌｅｃｔｒｏｎｉｃ ｇａｄｇｅｔｓ. Ｒｅｌａｔｉｖｅ ｔｏ ｔｒａｄｉｔｉｏｎａｌ ｔｏｂａｃｃｏ ｐｒｏｄｕｃｔｓ, ｅ-ｃｉｇａｒｅｔｔｅｓ ａｌｌｏｗ ｆｏｒ ｔｈｅ ｄｅｌｉｖｅｒｙ ｏｆ ｒｉｃｈｅｒ ｆｌａｖｏｕｒｓ ｔｈｒｏｕｇｈ ｔｈｅ ｍａｎｉｐｕｌａｔｉｏｎ ｏｆ ｔｈｅ ｅ-ｌｉｑｕｉｄ. Ｍａｒｋｅｔｅｒｓ ａｒｅ ｒｅａｄｙ ｔｏ ｅｘｐｌｏｉｔ ｔｈｉｓ ａｄｖａｎｔａｇｅ. Ｔｈｅｙ ｅｘｐｅｒｉｍｅｎｔ ｗｉｔｈ ｆｌａｖｏｕｒｓ ｓｕｃｈ ａｓ ｃｈｅｒｒｙ, ｖａｎｉｌｌａ ａｎｄ ｃｈｏｃｏｌａｔｅ. Ｗｈｉｌｅ ｔｈｅ ａｄｄｉｔｉｏｎ ｏｆ ｆｌａｖｏｕｒｓ ａｐｐｅａｌｓ ｔｏ ｃｅｒｔａｉｎ ｓｅｇｍｅｎｔｓ ｓｕｃｈ ａｓ ｙｏｕｎｇ ｏｒ ｆｅｍａｌｅ ｕｓｅｒｓ, ｉｔ ｍａｙ ａｌｓｏ ｕｎｄｅｒｍｉｎｅ ｔｈｅ ｐｒｏｄｕｃｔ'ｓ 'ｔｏｂａｃｃｏ' ｉｍａｇｅ. Ｓｏｍｅ ｃｏｍｐｅｔｉｔｏｒｓ, ｌｉｋｅ Ｐｒｅｍｉｕｍ Ｅｌｅｃｔｒｏｎｉｃ Ｃｉｇａｒｅｔｔｅｓ, ｆｏｃｕｓ ｏｎ ｌｅｖｅｒａｇｉｎｇ ｔｈｅ ｆｌａｖｏｕｒ ｄｅｌｉｖｅｒｙ ｃａｐａｂｉｌｉｔｙ ｔｏ ｒｅ-ｃｒｅａｔｅ ｔｈｅ ｍｏｓｔ ａｕｔｈｅｎｔｉｃ ｔｏｂａｃｃｏ ｔａｓｔｅ. Ｃｏｓｔｓ Ａｒｅ ａ Ｓｅｌｌｉｎｇ Ｐｏｉｎｔ, Ａｓ Ｗｅｌｌ Ｕｎｄｅｎｉａｂｌｙ, ｔｈｅ 'ｓｔａｒｔ-ｕｐ' ｃｏｓｔｓ ｏｆ ｅ-ｃｉｇａｒｅｔｔｅｓ ａｒｅ ｈｉｇｈｅｒ ｔｈａｎ ｏｆ ｔｏｂａｃｃｏ ｃｉｇａｒｅｔｔｅｓ ｄｕｅ ｔｏ ｔｈｅ ｎｅｃｅｓｓａｒｙ ｉｎｉｔｉａｌ ｉｎｖｅｓｔｍｅｎｔ ｉｎ ａ ｓｔａｒｔｅｒ ｐａｃｋ ｔｈａｔ ｃａｎ ｒａｎｇｅ ｆｒｏｍ ｊｕｓｔ ｕｎｄｅｒ $30 ｔｏ $90. Ｈｏｗｅｖｅｒ, ｉｎ ｔｈｅ ｌｏｎｇ ｒｕｎ ｅ-ｃｉｇａｒｅｔｔｅｓ ａｒｅ ｃｈｅａｐｅｒ ａｓ ｔｈｅｉｒ ｃａｒｔｒｉｄｇｅｓ ａｒｅ ｍｏｒｅ ｃｏｓｔ-ｅｆｆｉｃｉｅｎｔ. Ｂｌｕ Ｃｉｇ'ｓ ｒｅｆｉｌｌ ｃａｒｔｒｉｄｇｅｓ ａｒｅ ｐｒｉｃｅｄ ａｔ $25 ｄｏｌｌａｒｓ ａｎｄ ｐｒｏｖｉｄｅ ｔｈｅ ｅｑｕｉｖａｌｅｎｔ ｏｆ ａｌｍｏｓｔ ｔｗｏ ｃａｒｔｏｏｎｓ ｏｆ ｏｌｄ-ｆａｓｈｉｏｎｅｄ ｃｉｇａｒｅｔｔｅｓ. Ｗｈｉｌｅ ｔｈｅ ｏｎ-ｇｏｉｎｇ ｃｏｓｔｓ ｏｆ ｃａｒｔｒｉｄｇｅ ｒｅｆｉｌｌｓ ａｒｅ ｉｎｄｅｅｄ ｌｏｗｅｒ ｆｏｒ ｍｏｓｔ ｅ-ｃｉｇａｒｅｔｔｅｓ ｂｒａｎｄｓ ｗｈｅｎ ｃｏｍｐａｒｅｄ ｔｏ ｔｈｅ ｐｒｉｃｅ ｏｆ ｔｒａｄｉｔｉｏｎａｌ ｃｉｇａｒｅｔｔｅｓ, ｔｈｅ ｃｏｓｔ ｂｅｎｅｆｉｔ ｃａｎｎｏｔ ｂｅ ｃｌｅａｒｌｙ ｅｓｔａｂｌｉｓｈｅｄ ａｓ ｍａｎｙ ｕｓｅｒｓ ａｒｅ ｆｏｒｃｅｄ ｔｏ ｐｕｒｃｈａｓｅ ｎｅｗ ｒｅｐｌａｃｅｍｅｎｔ ｐａｒｔｓ ｆｏｒ ｔｈｅｉｒ ｅ-ｃｉｇａｒｅｔｔｅｓ. Ｔｈｉｓ ｍｅａｎｓ ｔｈａｔ ｃｏｎｓｕｍｅｒｓ ｋｅｅｐ ｉｎｃｕｒｒｉｎｇ ｔｈｅ ｏｒｉｇｉｎａｌ 'ｓｔａｒｔ-ｕｐ' ｃｏｓｔｓ ｍｕｌｔｉｐｌｅ ｔｉｍｅｓ ｗｈｉｃｈ ｍａｋｅｓ ｔｈｅ ｖａｐｉｎｇ ｐｏｔｅｎｔｉａｌｌｙ ａ ｌｏｔ ｍｏｒｅ ｅｘｐｅｎｓｉｖｅ ｔｈａｎ ｔｒａｄｉｔｉｏｎａｌ ｓｍｏｋｉｎｇ. Ａｓ ｍａｎｕｆａｃｔｕｒｅｒｓ ｃｏｎｔｉｎｕｅ ｔｏ ｉｍｐｒｏｖｅ ｔｈｅ ｒｅｌｉａｂｉｌｉｔｙ ｏｆ ｔｈｅ ｔｅｃｈｎｏｌｏｇｙ ａｎｄ ｐｕｓｈ ｔｈｅ ｃａｐａｃｉｔｙ ｏｆ ｔｈｅ ｄｅｖｉｃｅｓ, ｃｏｎｓｕｍｅｒｓ ｅｘｐｅｃｔ ｔｏ ｓｐｅｎｄ ｌｅｓｓ ｏｎ ｃｏｍｐｏｎｅｎｔｓ ａｎｄ ｔｏ ｆｉｎａｌｉｚｅ ｒｅａｌｉｚｅ ｔｈｅ ｐｒｏｍｉｓｅｄ ｅ-ｃｉｇａｒｅｔｔｅ ｃｏｓｔ ａｄｖａｎｔａｇｅ. Ｄｏ Ｅｌｅｃｔｒｏｎｉｃ Ｃｉｇａｒｅｔｔｅｓ Ｗｏｒｋ Ａｓ ａ Ｐｒｏｄｕｃｔ? Ｉｔ ｉｓ ｓｉｍｐｌｙ ｔｏｏ ｅａｒｌｙ ｔｏ ｔｅｌｌ ｗｈｅｔｈｅｒ ａｎｙ ｏｆ ｔｈｅ ｃｕｒｒｅｎｔ ｍａｒｋｅｔｅｒｓ ｏｒ ｅｖｅｎ ｔｈｅ ｐｒｏｄｕｃｔ ｉｔｓｅｌｆ ｗｉｌｌ ｈａｖｅ ｔｈｅ ｓｔａｙｉｎｇ ｐｏｗｅｒ ａｎｄ ａ ｎｅｗ ｍａｓｓ ｐｒｏｄｕｃｔ ｗｉｔｈ ｃｌｅａｒｌｙ ｒｅｃｏｇｎｉｚａｂｌｅ ｂｒａｎｄｓ ｗｉｌｌ ｅｍｅｒｇｅ. Ｔｈｅ ｌｉｎｇｅｒｉｎｇ ｄｏｕｂｔｓ ａｒｏｕｎｄ ｔｈｅ ｔｒｕｅ ｈｅａｌｔｈ ｉｍｐａｃｔ ｌｉｍｉｔ ｐｒｏｄｕｃｅｒｓ' ａｂｉｌｉｔｙ ｔｏ ｍａｋｅ ａ ｂｒｅａｋｔｈｒｏｕｇｈ ｉｎ ｔｈｅ ｍａｒｋｅｔ. Ｔｈｅ ｓｔｉｌｌ ｉｍｍａｔｕｒｅ ｔｅｃｈｎｏｌｏｇｙ ａｎｄ ｃｕｍｂｅｒｓｏｍｅ ｒｅ-ｃｈａｒｇｅ ａｎｄ ｒｅ-ｆｉｌｌ ｒｅｑｕｉｒｅｍｅｎｔｓ ｆｒｕｓｔｒａｔｅ ｕｓｅｒｓ ａｎｄ ｓｌｏｗ ａｄｏｐｔｉｏｎ. Ｙｅｔ, ｔｈｅｒｅ ｉｓ ａ ｇｒｏｗｉｎｇ ｆａｎ ｂａｓｅ ｗｉｔｈ ｃｏｎｖｅｒｔｓ ｒｕｓｈｉｎｇ ｔｏ ｓｉｔｅｓ ｓｕｃｈ ａｓ Ｅ-Ｃｉｇａｒｅｔｔｅｓ Ｆｏｒｕｍ ｔｏ ｅｘｃｈａｎｇｅ ｔｉｐｓ ａｎｄ ｓｉｎｇ ｐｒａｉｓｅｓ ｏｆ ｔｈｅ ｎｅｗ, ｃｌｅａｎｅｒ ｖａｐｉｎｇ ｅｘｐｅｒｉｅｎｃｅ ｔｈａｔ ｉｓ ｔａｒ- ａｎｄ ｓｍｏｋｅ-ｆｒｅｅ ａｎｄ ｌｅａｖｅｓ ｎｏ ｂａｄ ｂｒｅａｔｈ ｏｒ ｓｔａｉｎｓ ｏｎ ｔｅｅｔｈ. Ａｓ ｅ-ｃｉｇａｒｅｔｔｅｓ ｃｏｎｔｉｎｕｅ ｔｏ ｅｖｏｌｖｅ ａｎｄ ａｄｄｒｅｓｓ ｌｅｇｉｔｉｍａｔｅ ａｎｄ ｅｘｉｓｔｉｎｇ ｕｓａｂｉｌｉｔｙ ｐｒｏｂｌｅｍｓ, ｔｈｅ ｎｕｍｂｅｒ ｏｆ ａｄｏｐｔｅｒｓ ｉｓ ａｌｍｏｓｔ ｃｅｒｔａｉｎ ｔｏ ｇｒｏｗ. Ｕｎｔｉｌ ｓｏｍｅｏｎｅ ｃｏｍｅｓ ｏｕｔ ｗｉｔｈ ａ ｎｅｗ Ｓｍａｒｔｐｈｏｎｅ ａｐｐ ｔｈａｔ ｐｅｒｆｅｃｔｌｙ ｍｉｍｉｃｓ ｔｈｅ ｃｏｎｄｅｍｎｅｄ ｓｍｏｋｉｎｇ ｅｘｐｅｒｉｅｎｃｅ ｗｉｔｈ ｎｏ ｈａｒｍｆｕｌ ｓｉｄｅ ｅｆｆｅｃｔｓ ａｔ ａｌｌ, ｅ-ｃｉｇａｒｅｔｔｅｓ ｗｉｌｌ ｒｅｍａｉｎ ｔｈｅ ｓａｆｅｒ ａｎｄ ｂｅｔｔｅｒ ａｌｔｅｒｎａｔｉｖｅ ｔｏ ｌｉｆｅ-ｔｈｒｅａｔｅｎｉｎｇ ａｎｄ ｓｏｃｉａｌｌｙ ｓｔｉｇｍａｔｉｚｅｄ ｔｏｂａｃｃｏ ｃｉｇａｒｅｔｔｅｓ. |
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